Driving student growth

Data-informed strategy with implementation support

Make stronger connections with prospective students

Reinvest in the student experience

How can we help?

Does this sound familiar?

Stalling home student numbers?
A suspicion that your course portfolio is no longer fit-for-purpose?
A series of misaligned (but well-intentioned) activities being carried out by your internal colleagues?

Our team has a strong track record in helping universities to develop a Culture of Enrolment and drive growth in student numbers.

1. Quick wins in applications growth and longer-term tuition revenue to reinvest in the student experience.

2. A strong course menu to meet market demand.

3. Greater visibility and impact of marketing strategies.

4. Expanded market share for core subjects.

5. Stronger collaboration between academic and marketing teams, unleashing untapped potential for success.

But ultimately, we're known for delivering Student Recruitment Growth in partnership with our clients.

Our Products

PACE Programme

A 12 month structured programme for marketing, academic and professional services teams to deliver real student growth results

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Stealing Strategy

An assessment of a whole School or Faculty to develop a strategy to acquire market share from competitor institutions

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Individual Workshops

A great way to experience working with us via one-off workshops for marketing/student recruitment or academic colleagues

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Leadership & Mentoring

Workshops and mentoring sessions delivered by our Insights Discovery licensed practitioners

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Bespoke Consultancy

Tailored projects to achieve student recruitment growth

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“Penny and her team have been a fantastic source of support since joining us at a critical time in the recruitment cycle. I have valued their creative ideas, experience, leadership and professionalism. I’m grateful for the ways they monitor the impact of interventions and the training they have provided to our staff.”

PROFESSOR RICHARD MEDCALF
PRO VICE CHANCELLOR (STUDENTS), BIRMINGHAM NEWMAN UNIVERSITY
“Penny’s work and support have had a transformational impact on the university. Penny works in a supportive way but she isn’t afraid to challenge. It was a real game-changer for the university.”

DONNA WHITEHEAD
DEPUTY VICE CHANCELLOR, UNIVERSITY OF SOUTH WALES
“Penny is a great HE marketer. She brought much needed vision and creativity which “reimagined” and realigned our brand with strategy, and transformed our approach to attracting, converting and recruiting students.”

STEVE DENTON
CHIEF OPERATING OFFICER AND REGISTRAR, NOTTINGHAM TRENT UNIVERSITY
Penny is a first-rate marketing professional with extensive skills in planning and executing creative campaigns. She has high quality experience around the development and deployment of CRM systems. She has an excellent understanding of the applicability of marketing to the higher education sector.”
RICHARD TAYLOR
CHIEF OPERATING OFFICER, LOUGHBOROUGH UNIVERSITY