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Driving student growth

Strategic marketing specialist for universities and higher education providers looking to grow student enrolment numbers.

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  • Bournemouth University logo with a large stylized letter B and U in black and orange, purple, and pink colors, with the text 'Bournemouth University' underneath.
  • The emblem of St. Mary's University in Twickenham, London, featuring a shield with a cross and a motto below, alongside the text 'St Mary's University Twickenham London' in blue.
  • Logo of the London School of Economics with a red square containing the letters LSE, and the full name written to the right.
  • Silhouette of a person climbing a mountain, with a coat hanging on a tree branch and a sunset in the background.
  • Logo with black background and a red circle containing the text 'Southampton Solent University' in black and red font.
  • Logo of St Mary's University Twickenham London, featuring a shield with a cross, a goat, and floral elements, with the university name next to the crest in blue text.
  • Logo of Wexham Scholarship with a crest featuring three lions and a red and yellow shield.
  • Logo of the University of Exeter, featuring a shield emblem and the university's motto 'Lucem Sequimur'
  • University of Sunderland logo with a stylized orange and red open book or flame icon.
  • UK Prime Minister Boris Johnson speaking at a podium with the UK flag.
  • Birmingham Newman University logo with a shield featuring a lion and symbols, and the university's name.
  • Edge Hill University logo featuring a crest with colorful heraldic lions and a banner emblem with a red cross on a green background.
  • Logo of Bath Spa University, featuring the words "BATH SPA UNIVERSITY" in a modern, stylized font.
  • Logo for Leeds Beckett University with purple branding and the university's initials LBU inside a circular emblem.
  • Blue logo with embossed text and a crest that reads "Heriot-Watt University."
  • Logo of the University of South Wales in Welsh and English with a red curved background.
  • University of Greenwich logo with a nautical wheel symbol.
  • University of Oxford logo with ornate heraldic shield featuring a lion, fleur-de-lis, and three crowns.
  • Black and white logo of the University of Winchester, featuring a shield emblem and text.
  • University of Bradford logo with text next to a circular emblem.
A woman with blonde hair in a bob cut, smiling and standing behind a white desk with colorful notebooks and a closed laptop, against a plain light gray wall.

How can we help?


Does this sound familiar?

  • Stalling home student numbers?

  • Suspicion that your course portfolio is no longer fit-for-purpose?

  • A series of misaligned (but well-intentioned) activities being carried out by your internal colleagues?

We work with the key teams and individuals who influence student numbers in universities: whether at executive level, in admissions, marketing, and student recruitment teams, or in academic schools or faculties.

Marketing Partnership has a strong track record in helping universities to develop a ‘Culture of Enrolment’ - an institution-wide approach to driving growth in student numbers.

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Why choose us?

Our unique approach supports you in delivering:

  • Quick wins in applications growth leading to longer-term tuition revenue to reinvest in the student experience.

  • A strong course menu to meet market demand.

  • Greater visibility and impact of marketing strategies.

  • Expanded market share for core subjects.

  • Stronger trust and collaboration between academic and marketing teams, unleashing untapped potential for success.

Ultimately, we're known for delivering Student Recruitment Growth in partnership with our clients - leaving you with the methods and strategies for growth, long after our project with you is over.

A woman with blonde hair smiling, sitting at a white table with a yellow and white mug, a closed notebook, and a smartphone. She is wearing a blue shirt with green polka dots and a green cardigan.
  • Colourful abstracts speech marks wit pink, orange, and red curved shapes on a black and white background.

    “Penny and her team have been a fantastic source of support since joining us at a critical time in the recruitment cycle. I have valued their creative ideas, experience, leadership and professionalism. I’m grateful for the ways they monitor the impact of interventions and the training they have provided to our staff.”

    PROFESSOR RICHARD MEDCALF
    PRO VICE CHANCELLOR (STUDENTS), BIRMINGHAM NEWMAN UNIVERSITY

  • Colourful abstracts speech marks wit pink, orange, and red curved shapes on a black and white background.

    “Penny’s work and support have had a transformational impact on the university. Penny works in a supportive way but she isn’t afraid to challenge. It was a real game-changer for the university.”

    DONNA WHITEHEAD
    DEPUTY VICE CHANCELLOR, UNIVERSITY OF SOUTH WALES

  • Colourful abstracts speech marks wit pink, orange, and red curved shapes on a black and white background.

    “Penny is a great HE marketer. She brought much needed vision and creativity which “reimagined” and realigned our brand with strategy, and transformed our approach to attracting, converting and recruiting students.”

    STEVE DENTON
    CHIEF OPERATING OFFICER AND REGISTRAR, NOTTINGHAM TRENT UNIVERSITY

  • Colourful abstracts speech marks wit pink, orange, and red curved shapes on a black and white background.

    Penny is a first-rate marketing professional with extensive skills in planning and executing creative campaigns. She has high quality experience around the development and deployment of CRM systems. She has an excellent understanding of the applicability of marketing to the higher education sector.”

    RICHARD TAYLOR
    CHIEF OPERATING OFFICER, LOUGHBOROUGH UNIVERSITY

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Get in touch!

There are lots of ways to get in touch with us. Please click below to complete our contact form or email us at hello@marketingpartnership.co.uk.

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