Say hello to Penny’s new book
Beyond Marketing:
How university leaders shape student demand, choice and belonging
Who is this for?
‘Beyond Marketing’ is a practical and honest guide for Vice Chancellors, governing bodies and senior leaders in HEIs who want to move from reactive recruitment to strategic enrolment.
If you’re a member of the academic community or working in professional services teams with an interest in how you can support your university – this book will interest you.
How to get your copy
Ready to pre-order your copy now?
Or want to be contacted as soon as the book is published?
What is the book about?
Most universities believe their student recruitment challenges can be solved with better marketing.
They can’t.
Across the sector, institutions invest heavily in campaigns and systems. Yet many still face volatile recruitment cycles and an over-reliance on clearing.
Student number growth is not created by marketing alone. It is shaped by the cumulative effect of hundreds of decisions made across many teams over time. These decisions are often made in isolation but experienced by students as one continuous journey.
Read Beyond Marketing and discover how to:
Identify where your institution is unintentionally losing prospective students
Ask the right strategic questions using the PACE methodology
Create a culture of enrolment that drives sustainable student growth
About the author
Penny Eccles is an award-winning Chartered Marketer and founder of Marketing Partnership, a consultancy dedicated to helping universities achieve sustained student recruitment growth.
Penny has held senior leadership roles across marketing, communications and student recruitment at several UK universities.
She writes and speaks regularly on student decision-making, institutional culture and the role of leadership in shaping a culture of enrolment.
