Stealing Strategy
Helping you spot the greatest opportunities for student growth
If a university wishes to grow its UK undergraduate student enrollers there are clear opportunities to swim in new geographic pools or by stealing share from competitors.
However, there needs to be a strong, loud, and compelling reason for prospects to eliminate other institutions from the shortlist.
We deliver Stealing Strategy support to Academic Schools and Faculties to help them to take advantage of larger pools of prospective students where available, and grow their applicant and firm choice numbers.
It shows them:
which course titles within their portfolio have the greatest propensity to command a greater applicant share (according to our six ‘Hero Markers’)
and what to do to enhance their competitive position.
Very few universities (and even fewer Schools/Faculties) invest time in assessing the market value of their courses and programmes due to a heavy focus on internal factors - such as guidelines on credit allocations or adhering to pedagogical terminology. This can lead to course launches that are not always based on market demand or outdated messaging due to a lack of time available to track the activities, facilities investments and curricula changes of competitors.
Our framework helps you to achieve this.
We have delivered Stealing Strategies for Nursing, Teacher Training, Engineering, Computer Science, Psychology, Sports, Law, Creative Arts, Media and Business Schools with several key client institutions - and have earned excellent feedback for these projects.
Most importantly, each one has provided a roadmap for academic colleagues to support their chosen subject’s overall student recruitment objectives. We provide data analysis, support and advice to specific subject areas, enabling them to claim a strong position in their market and, ultimately, gain market share.
Participants engaged in the Stealing Strategy process see:
Academic teams developing their innovative thinking in relation to student growth and assessing their competitive offer with fresh eyes.
The development of a trusting team approach between academics and marketers to start to produce an overall compelling narrative for the School/Faculty.
Academic colleagues knowing which activities can make the most difference to student recruitment outcomes e.g. market-led curriculum or module changes, outreach planning, finessing open day and applicant day pitches.